How to Promote Your Event through Social Media?

Want to reach out to your business customers? Or looking to convert your target audience? Planning an event is one of the best things possible. There you can interact with people, which is likely to add value to your business. However, organizing an event makes no sense if no one is attending it. So, you need to spread the word about the event among your target audience. And this is where you will need marketing.

Is there any specific way that you can use to let people know about your event?

Of course there’s no rule for it. But no matter what you do, you can't ignore the internet these days when it comes to marketing. And if you are marketing your event on the internet, including social media is a must. It's impossible to ignore it in any manner.

But how are you going to use social media for marketing an event?

There are quite a few ways that you can use to promote it.

Here is a sneak peek at some of those methods.

Use Multiple Channels

Do you have a clear idea about your event? Do you know:

• who will be coming to there?
• what will it contain?

It is important that you know the right answers to these questions much before you start using social media to spread the word about it. And you should also use as many channels as available. This is one of the best ways to reach out to maximum people and across a large cross section. Some of the channels that you might use can be:

• Email marketing
• Sponsored ads
• Website
• Podcast
• Webinars
• Social networking

And all these together are going to help you achieve the desired results from your endeavor.

Start a Countdown

When is your event scheduled?

Make the potential audience wait with baited breath for it. Create a buzz around it by creating a countdown clock. You can add such a clock to a Facebook page or even to an event on any social media platform. Share an image, Instagram video, a live digital calendar tool, or an infographic on a regular basis for people who want to follow. A link to the countdown can act as an amazing reminder tool. It can also help to generate excitement around the event, which can lead to its eventual success.

Remember — Being Creative Pays

Are you being creative enough?

The answer to this question is likely to play a major role in ensuring whether people are being attracted towards your marketing process. So, show your creative side as much as possible. Use relevant images for your marketing purpose. Convey more through less, as images speak a thousand words. If you use them, don't forget to add some attraction captions for each of them. Even using infographic about the event can be of great help in the process of reaching out to more audience through social media.

Design Videos that can Go Viral

Just as a picture helps to convey more through less, so does a video. In fact, in a more effective manner. Videos on Facebook have a reach that's 10 times more viral than YouTube videos. So, using videos can help to make more people aware about the event. Besides, as videos can convey a lot of message within a short time, it will be able to reach more people. Moreover, if you can create videos that people will love to share, then they might even go viral on the social media platforms. Just give a tweak to the video to ensure that it meets the requirement of the event. It surely will help a lot in video marketing.

Create a Unique Hashtag for the Event

Gone are the days when hashtags used to be found only on Twitter. Just look around and you will find them almost everywhere - on every social media platform - and for everything as well! So, choose a perfect hashtag for your event. Remember, the hashtag needs to be unique and simple, so that people can remember it easily. Check out on Twitter to ensure that it has not been used already.

After you have created the hashtag, start promoting it everywhere - on your website, social media platforms, banners, and on all places where you can. Soon you will see the impact. People will start using the hashtag when they refer to your event. So, you can use the hashtag to check what people are saying about your event across the internet.

Utilize Testimonials You’ve Received

Have you ever received any testimonial from your customers?

They can be turned into a great marketing tool, which can help you to promote your event. And if these testimonials are for a similar kind of event that you are holding now, then they are likely to be more effective.

But you need to use these testimonials prudently.

• Find the best testimonials that are relevant.
• Put them together.
• Design an attractive video with them.
• Share the video on various social media platforms.

Do you have any video or audio testimonial from any of your clients?

You can share them right away on social media networks. Such video or audio testimonials can play a major role in increasing trust about your business and event among your target audience.

Organize Social Media Contests

Want to make the event more popular using social media? Start organizing contests on social media. It will play a major role in attracting the attention of a lot of people. As awards to the winners, give away free tickets of the event. The incentives will drive them to share the event, which will help to bring more number of audiences. Write about the competition on your company’s blog and share it across social media. It will make more people aware of it and also do the publicity for your event.

Use Social Sharing Buttons

Your website is a platform that's already known to people. So, you can use it to promote your event. But that's not going to be enough at all. You will have to give it a touch of social media as well. You must have shared the news of the event on your website. Add social sharing buttons near those platforms. They will result in spontaneous shares, thus driving the number of attendees up.

Increase Interaction with Platforms Like Instagram and Twitter

Social media platforms, such as Twitter and Instagram, can help a lot to make your events interactive. With these, you can find out what people are saying about your event. This will also let you make necessary changes to make the event more effective and successful.

The advent of social media has transformed the world of marketing to a certain extent. It is a perfect platform to reach out to maximum number of people with minimal effort. And it remains relevant for your event as well.  You can use the social media platforms to maximum effect to make the event successful.

How to Use Social Sharing Buttons for Your Business Website

Want to spread the word about your business? You need to go online. Want to know why?

There are over 3,092,639,500 internet users in the world. So, you can reach out to at least a part of these users. And for that, having a website is just the basic thing.

Just creating a website, however, isn't enough. You need to complement it with an excellent marketing strategy as well. And if you are planning to embrace online marketing, you just can’t leave out social media.

How will it be if you need to exclude social media from your marketing strategy? Of course not great! Your marketing is sure to fall flat on its face then. It is extremely important to create an excellent social media presence for your business. You have to select the social media platforms prudently and establish your presence there. And that’s not all. Ensure that you have the links of those platforms on your website as well. So that you can redirect the website visitors to your social media platforms.

But why should you do that?

Because in the social media platforms, you can drive interaction, converse with your customers and know what they want. This will help you to understand what your target audience want and tweak the offerings accordingly to win them over.

But to do this, you will need social sharing buttons on your business website.

So, you want to add social media buttons on your website?

Here’s a quick look at how you can do that to make them more effective.

Not on All Social Media Platforms

Go through the web. You will find hundreds of social media platforms there.

Is there a necessity to be present on all of them? And do you have to add the buttons of all those social media platforms on the website as well?

No, you don’t. You will have to select some of the social media platforms where you need to be present. And it is important to have a robust presence on the places where you are. But to select the platforms, you have to check out the platforms, which are frequented most by your target audience. And when you are designing the website for your business, ensure that the buttons of those social media platforms are added.

Social Media Button or Widget?

You can either add a social media button or a social media widget. But how to decide which one you want to use?

A social media button will redirect the website user to your web page. However, a social media widget will help the visitors to the website to follow the social media pages right from there. So, they don’t even need to go to the social media page from your business website, but can still follow it. And if you want, you can also include like and share buttons on each of the content that are present on your website’s blog.

Find the Sweet Spot on the Web Page

Where are you placing the social media buttons on your web page? It is important to decide the space prudently, because your web page is quite vast. If you want, you can place them just anywhere. But it won’t work that way. It is a fact that different parts of a web page does not receive equal amount of clicks. So, you need to place the social media buttons in the places that are active maximum number of times. These include:

·         Top right hand corner of the page

·         Left and right sides of the content

·         Bottom of the web page

These spots help to generate a high number of shares and likes, as they engage maximum interaction. Ensure that the social media buttons are above the fold of the web page to increase interaction.

Customized Social Media Buttons

Heard of custom social media buttons? This is one of the best options that you have while designing the social media button for your website. It's one of the best trends as well. The standard buttons are usually a part of the logo. But if you want to go a bit customized, that can be done too. You will need to employ a web designer to create one. These customized social media buttons are known to attract maximum shares. But at times, they are not up to the mark, and hence, are not able to generate results. So, no matter what kind of social media button you are using, make sure they are properly visible and are attractive too.

Social Feeds

How about displaying the social feed on your website? It's true that no one follows it on a regular basis. Yet, it can be a great idea. That's because your website visitors will always be aware of what's the update about your company. This will surely make them interested more about your business. Thus, it can be an easy way to increase your social media fan following. And may be many of them will be visiting your website on a regular basis as well.

If you want to perform well on social media, it's important to have social buttons on your website. They are sure to play an important role to increase business interaction. So, design them properly to make the most out of them.

Top 7 Things That You Must Not Do on Facebook

Let’s admit it, Facebook has become an integral part of our lives. Hardly a day goes by when we do not use it or is not affected by it. In fact, it has been observed that Facebook posts have immense effect on human emotions. People are impacted emotionally by the posts they read or come across on Facebook. In fact, emotions of our friends are said to affect our own emotions.

So, as soon as you are sharing some emotion on Facebook, it’s not remaining confined only to you anymore. Even if you are located at a distance, it is going to affect the emotions of the people who are on your friend list as well. This surely brings upon us a bit of responsibility, which needs to be kept in mind when we are using Facebook.

You surely have a list of friends whose conducts irate you. Surely you don’t want to act in the same way on the social network as they do. Besides, you should also be prudent about using Facebook, so that you don’t use it the wrong way.

What are the most common things that you share on Facebook? Do the types of status that you share seals your place among the most irritating types of Facebook users? You need to be a little wary while drafting your Facebook status update.

So, here’s a list of things that you should never do on Facebook.

DON’T Share Everything

That's the first thing a lot of people needs to understand. There are so many people on Facebook. At least a few hundred of them must be present on your friend list. Each of them must be posting at least something on a regular basis. And you may feel lured to share the same thing with your friends as well. But make sure you select only those things, which might be relevant for everyone. And, of course, refrain from tagging everyone in every post.

DON’T Add and Forget Friends

Facebook is one of the best places to connect with old and forgotten buddies. And to remain in touch with them on a regular basis. You will find a lot of your old friends on Facebook – those whom you had lost touch with. You can add them to your friends list on Facebook. But in most of the cases it is observed that people forget to remain in touch with their friends even after adding them to their Facebook friend lists. So, you should try to strike a conversation with them every now and then. This will help you remain in touch with the friends, even years after you have added them on your Facebook friends list.

DON’T Share Your Routine

Nobody wants to know how you spent every second of your day. Or, something that has happened to you, which is not at all important to anyone else. So, you should never go about updating your status like what you did that afternoon or what your plans are for the night – not until they are also going to be a part of it. So, it’s better not to post every detail of how you spent your day or your plans on Facebook.

DON’T Show Your Quarrelsome Side

Don’t use Facebook as a war platform. You might not like a person. You might have a deep hatred for him. But that does not mean that you will be bringing the swords out on his Facebook wall. At least not if you don’t want the world to know about this combating side of yours.

DON’T Have Personal Conversations on Facebook

If you want no misunderstanding with your friend or partner, then this is a strict no-no. Chats on Facebook, just like the text messages, are the perfect things to create confusions. You might see your logic often misinterpreted, as it is not communicated in the best way while doing it on Facebook. Hence, it is important that you carry out such important conversations in person, rather than relying on Facebook.

DON’T Engage in Stalking

A study has revealed some statistics about cyber stalking. It shows that in the online world, stalkers mostly haunt:

• Facebook – 16%
• Twitter – 3%
• YouTube – 1.5%

So, if you like someone, there’s always a chance that you are following that person on Facebook. Even if you have added her as a friend, refrain from checking out every detail about the person on the social media profile. It’s not difficult to find someone on Facebook if you look for him or her. But that does not mean that you should use this platform to stalk that person.

DON’T Spy on Your Partner

Now, that’s getting too personal. If you have trust issues with your partner in your relationship, Facebook can be one of the best places where you can keep an eye on her activities. Or even, you might not be having any such issue at all. Yet, you may feel jealous or go through your partner’s profile for no specific reason at all. But that's absolutely not what you should do. Facebook's not the place to do that.

DON’T Upload Your Drunk Picture

Believe me, no one wants to see it. You might have had a blast last night. You might have gone to the disco and had been drinking all night. But that does not mean that you will have to upload a drunk picture or a selfie the next morning. It looks really awkward. So, better chuck this idea of sharing your drunk image.

Facebook is one of the best platforms to connect with people. Moreover, it can be a great place for marketing your business as well. However, you need to refrain from doing these things to have a positive result from your Facebook endeavors.