How to Use Social Sharing Buttons for Your Business Website

Want to spread the word about your business? You need to go online. Want to know why?

There are over 3,092,639,500 internet users in the world. So, you can reach out to at least a part of these users. And for that, having a website is just the basic thing.

Just creating a website, however, isn't enough. You need to complement it with an excellent marketing strategy as well. And if you are planning to embrace online marketing, you just can’t leave out social media.

How will it be if you need to exclude social media from your marketing strategy? Of course not great! Your marketing is sure to fall flat on its face then. It is extremely important to create an excellent social media presence for your business. You have to select the social media platforms prudently and establish your presence there. And that’s not all. Ensure that you have the links of those platforms on your website as well. So that you can redirect the website visitors to your social media platforms.

But why should you do that?

Because in the social media platforms, you can drive interaction, converse with your customers and know what they want. This will help you to understand what your target audience want and tweak the offerings accordingly to win them over.

But to do this, you will need social sharing buttons on your business website.

So, you want to add social media buttons on your website?

Here’s a quick look at how you can do that to make them more effective.

Not on All Social Media Platforms

Go through the web. You will find hundreds of social media platforms there.

Is there a necessity to be present on all of them? And do you have to add the buttons of all those social media platforms on the website as well?

No, you don’t. You will have to select some of the social media platforms where you need to be present. And it is important to have a robust presence on the places where you are. But to select the platforms, you have to check out the platforms, which are frequented most by your target audience. And when you are designing the website for your business, ensure that the buttons of those social media platforms are added.

Social Media Button or Widget?

You can either add a social media button or a social media widget. But how to decide which one you want to use?

A social media button will redirect the website user to your web page. However, a social media widget will help the visitors to the website to follow the social media pages right from there. So, they don’t even need to go to the social media page from your business website, but can still follow it. And if you want, you can also include like and share buttons on each of the content that are present on your website’s blog.

Find the Sweet Spot on the Web Page

Where are you placing the social media buttons on your web page? It is important to decide the space prudently, because your web page is quite vast. If you want, you can place them just anywhere. But it won’t work that way. It is a fact that different parts of a web page does not receive equal amount of clicks. So, you need to place the social media buttons in the places that are active maximum number of times. These include:

·         Top right hand corner of the page

·         Left and right sides of the content

·         Bottom of the web page

These spots help to generate a high number of shares and likes, as they engage maximum interaction. Ensure that the social media buttons are above the fold of the web page to increase interaction.

Customized Social Media Buttons

Heard of custom social media buttons? This is one of the best options that you have while designing the social media button for your website. It's one of the best trends as well. The standard buttons are usually a part of the logo. But if you want to go a bit customized, that can be done too. You will need to employ a web designer to create one. These customized social media buttons are known to attract maximum shares. But at times, they are not up to the mark, and hence, are not able to generate results. So, no matter what kind of social media button you are using, make sure they are properly visible and are attractive too.

Social Feeds

How about displaying the social feed on your website? It's true that no one follows it on a regular basis. Yet, it can be a great idea. That's because your website visitors will always be aware of what's the update about your company. This will surely make them interested more about your business. Thus, it can be an easy way to increase your social media fan following. And may be many of them will be visiting your website on a regular basis as well.

If you want to perform well on social media, it's important to have social buttons on your website. They are sure to play an important role to increase business interaction. So, design them properly to make the most out of them.