How to Promote Your Event through Social Media?

Want to reach out to your business customers? Or looking to convert your target audience? Planning an event is one of the best things possible. There you can interact with people, which is likely to add value to your business. However, organizing an event makes no sense if no one is attending it. So, you need to spread the word about the event among your target audience. And this is where you will need marketing.

Is there any specific way that you can use to let people know about your event?

Of course there’s no rule for it. But no matter what you do, you can't ignore the internet these days when it comes to marketing. And if you are marketing your event on the internet, including social media is a must. It's impossible to ignore it in any manner.

But how are you going to use social media for marketing an event?

There are quite a few ways that you can use to promote it.

Here is a sneak peek at some of those methods.

Use Multiple Channels

Do you have a clear idea about your event? Do you know:

• who will be coming to there?
• what will it contain?

It is important that you know the right answers to these questions much before you start using social media to spread the word about it. And you should also use as many channels as available. This is one of the best ways to reach out to maximum people and across a large cross section. Some of the channels that you might use can be:

• Email marketing
• Sponsored ads
• Website
• Podcast
• Webinars
• Social networking

And all these together are going to help you achieve the desired results from your endeavor.

Start a Countdown

When is your event scheduled?

Make the potential audience wait with baited breath for it. Create a buzz around it by creating a countdown clock. You can add such a clock to a Facebook page or even to an event on any social media platform. Share an image, Instagram video, a live digital calendar tool, or an infographic on a regular basis for people who want to follow. A link to the countdown can act as an amazing reminder tool. It can also help to generate excitement around the event, which can lead to its eventual success.

Remember — Being Creative Pays

Are you being creative enough?

The answer to this question is likely to play a major role in ensuring whether people are being attracted towards your marketing process. So, show your creative side as much as possible. Use relevant images for your marketing purpose. Convey more through less, as images speak a thousand words. If you use them, don't forget to add some attraction captions for each of them. Even using infographic about the event can be of great help in the process of reaching out to more audience through social media.

Design Videos that can Go Viral

Just as a picture helps to convey more through less, so does a video. In fact, in a more effective manner. Videos on Facebook have a reach that's 10 times more viral than YouTube videos. So, using videos can help to make more people aware about the event. Besides, as videos can convey a lot of message within a short time, it will be able to reach more people. Moreover, if you can create videos that people will love to share, then they might even go viral on the social media platforms. Just give a tweak to the video to ensure that it meets the requirement of the event. It surely will help a lot in video marketing.

Create a Unique Hashtag for the Event

Gone are the days when hashtags used to be found only on Twitter. Just look around and you will find them almost everywhere - on every social media platform - and for everything as well! So, choose a perfect hashtag for your event. Remember, the hashtag needs to be unique and simple, so that people can remember it easily. Check out on Twitter to ensure that it has not been used already.

After you have created the hashtag, start promoting it everywhere - on your website, social media platforms, banners, and on all places where you can. Soon you will see the impact. People will start using the hashtag when they refer to your event. So, you can use the hashtag to check what people are saying about your event across the internet.

Utilize Testimonials You’ve Received

Have you ever received any testimonial from your customers?

They can be turned into a great marketing tool, which can help you to promote your event. And if these testimonials are for a similar kind of event that you are holding now, then they are likely to be more effective.

But you need to use these testimonials prudently.

• Find the best testimonials that are relevant.
• Put them together.
• Design an attractive video with them.
• Share the video on various social media platforms.

Do you have any video or audio testimonial from any of your clients?

You can share them right away on social media networks. Such video or audio testimonials can play a major role in increasing trust about your business and event among your target audience.

Organize Social Media Contests

Want to make the event more popular using social media? Start organizing contests on social media. It will play a major role in attracting the attention of a lot of people. As awards to the winners, give away free tickets of the event. The incentives will drive them to share the event, which will help to bring more number of audiences. Write about the competition on your company’s blog and share it across social media. It will make more people aware of it and also do the publicity for your event.

Use Social Sharing Buttons

Your website is a platform that's already known to people. So, you can use it to promote your event. But that's not going to be enough at all. You will have to give it a touch of social media as well. You must have shared the news of the event on your website. Add social sharing buttons near those platforms. They will result in spontaneous shares, thus driving the number of attendees up.

Increase Interaction with Platforms Like Instagram and Twitter

Social media platforms, such as Twitter and Instagram, can help a lot to make your events interactive. With these, you can find out what people are saying about your event. This will also let you make necessary changes to make the event more effective and successful.

The advent of social media has transformed the world of marketing to a certain extent. It is a perfect platform to reach out to maximum number of people with minimal effort. And it remains relevant for your event as well.  You can use the social media platforms to maximum effect to make the event successful.

Top 7 Things That You Must Not Do on Facebook

Let’s admit it, Facebook has become an integral part of our lives. Hardly a day goes by when we do not use it or is not affected by it. In fact, it has been observed that Facebook posts have immense effect on human emotions. People are impacted emotionally by the posts they read or come across on Facebook. In fact, emotions of our friends are said to affect our own emotions.

So, as soon as you are sharing some emotion on Facebook, it’s not remaining confined only to you anymore. Even if you are located at a distance, it is going to affect the emotions of the people who are on your friend list as well. This surely brings upon us a bit of responsibility, which needs to be kept in mind when we are using Facebook.

You surely have a list of friends whose conducts irate you. Surely you don’t want to act in the same way on the social network as they do. Besides, you should also be prudent about using Facebook, so that you don’t use it the wrong way.

What are the most common things that you share on Facebook? Do the types of status that you share seals your place among the most irritating types of Facebook users? You need to be a little wary while drafting your Facebook status update.

So, here’s a list of things that you should never do on Facebook.

DON’T Share Everything

That's the first thing a lot of people needs to understand. There are so many people on Facebook. At least a few hundred of them must be present on your friend list. Each of them must be posting at least something on a regular basis. And you may feel lured to share the same thing with your friends as well. But make sure you select only those things, which might be relevant for everyone. And, of course, refrain from tagging everyone in every post.

DON’T Add and Forget Friends

Facebook is one of the best places to connect with old and forgotten buddies. And to remain in touch with them on a regular basis. You will find a lot of your old friends on Facebook – those whom you had lost touch with. You can add them to your friends list on Facebook. But in most of the cases it is observed that people forget to remain in touch with their friends even after adding them to their Facebook friend lists. So, you should try to strike a conversation with them every now and then. This will help you remain in touch with the friends, even years after you have added them on your Facebook friends list.

DON’T Share Your Routine

Nobody wants to know how you spent every second of your day. Or, something that has happened to you, which is not at all important to anyone else. So, you should never go about updating your status like what you did that afternoon or what your plans are for the night – not until they are also going to be a part of it. So, it’s better not to post every detail of how you spent your day or your plans on Facebook.

DON’T Show Your Quarrelsome Side

Don’t use Facebook as a war platform. You might not like a person. You might have a deep hatred for him. But that does not mean that you will be bringing the swords out on his Facebook wall. At least not if you don’t want the world to know about this combating side of yours.

DON’T Have Personal Conversations on Facebook

If you want no misunderstanding with your friend or partner, then this is a strict no-no. Chats on Facebook, just like the text messages, are the perfect things to create confusions. You might see your logic often misinterpreted, as it is not communicated in the best way while doing it on Facebook. Hence, it is important that you carry out such important conversations in person, rather than relying on Facebook.

DON’T Engage in Stalking

A study has revealed some statistics about cyber stalking. It shows that in the online world, stalkers mostly haunt:

• Facebook – 16%
• Twitter – 3%
• YouTube – 1.5%

So, if you like someone, there’s always a chance that you are following that person on Facebook. Even if you have added her as a friend, refrain from checking out every detail about the person on the social media profile. It’s not difficult to find someone on Facebook if you look for him or her. But that does not mean that you should use this platform to stalk that person.

DON’T Spy on Your Partner

Now, that’s getting too personal. If you have trust issues with your partner in your relationship, Facebook can be one of the best places where you can keep an eye on her activities. Or even, you might not be having any such issue at all. Yet, you may feel jealous or go through your partner’s profile for no specific reason at all. But that's absolutely not what you should do. Facebook's not the place to do that.

DON’T Upload Your Drunk Picture

Believe me, no one wants to see it. You might have had a blast last night. You might have gone to the disco and had been drinking all night. But that does not mean that you will have to upload a drunk picture or a selfie the next morning. It looks really awkward. So, better chuck this idea of sharing your drunk image.

Facebook is one of the best platforms to connect with people. Moreover, it can be a great place for marketing your business as well. However, you need to refrain from doing these things to have a positive result from your Facebook endeavors.

Easy Ways to Increase Your Social Media Fan Following

These days, it is essential for any business to have a significant online present. The moment anyone comes to know about your business, the first thing they will ask for is your website address. And beyond that, it is necessary to use social media in the best possible manner. In recent times, social media can be one of the most important platforms that can help you expand your business. For this, you have to reach out to maximum people. And the only way you can do that is by increasing the number of fans on your different social media platforms, such as Facebook, Twitter and so on. Only then you can expect your posts and shares on these social media platforms to reach maximum number of people.

Ask Questions to Know the Answers

No matter how big your company is, the questions that you need to ask while performing social media marketing is just the same as anyone else:

* Who are your target customers and where can you find them?
* What are they looking for?
* How do you need to communicate with them?

The answers to these questions are the solutions to maximizing your social media fan following. Here’s a few tricks that you can try.

Content Remains the King!

Content is the King! No matter how many times you have heard this phrase, it holds true even to this day. Especially in the field of marketing. To help your social media profile perform well, add high quality content in it. Always remember that the awesome content makes it easier for you to connect with your target audience. Besides, it gives you something to share on the social media platforms that can be of interest to people.

You can create blogs or websites with high-quality content and share different topics from there on your social media page. Add interesting images to your blog and add contents on a regular basis. It will help you create an online persona and enhance the chances of getting more number of fans and followers.

Interaction. Interaction. And Interaction!

Want to increase your fan base on social media? Interaction needs to be your key. It is easier to convince people to like your fan page on a social media platform if they know you. For this, you need to build a strong relationship with them. The best way to do this is by interacting on the social media platforms. Reply to the queries they make on your posts. Besides, engage in regular conversations with people who show even a minimum interest in your products and services. Try to win over them to make them your fans on the social media platforms. No matter what happens, being social on social media is likely to play a key role in helping you engage people on social media and expand your fan base.

Originality Rules the Roost

When you are planning to build a fan base online, originality remains the key. Be it for content or for visuals, originality is something that defines a creation best. Even for videos and audios, visitors to your website or social media page prefer original one’s to the concept of curating content available online.
Here’s a look at the figures:

Add Social Sharing Plug-ins on the Page

Share your content and the news about your business on social media. The number and the popularity of different social media platforms are increasing at a fast pace with every passing day. Millions of users are joining these regularly. Hence, spreading the news about your business among these social media users can be a great step forward towards expanding your fan base. But for this, you need to make sure that the blog or the web page that you are sharing with the readers should be easily shareable. Adding social sharing plug-in on the pages can be a good way to ensure that the website will become readable to the social media users. Once they like it, they are also expected to become a fan of your organization or the products and services that you offer.

Use Videos in an SEO-friendly Manner on Social Platforms

Never ever think that the video sharing platforms will not help your website rank well. The videos can very well rank high in search engine results. However, for that, it is necessary to make the videos SEO friendly. In most cases, enough care is not taken care about this. It is essential to add some copy to the video, be it in the title or in the description. It can also be made keyword rich to ensure that it is ranks high in search engine results. Make sure that you include some of the most important videos on your web pages as well as one the social media page. If they are good enough, they can surely attract a good amount of fan following.

When you are taking about marketing, audience building is not an option, but imperative for your survival in the process. And thanks to the numerous members that the social media platforms have, they are just the perfect platform to do this on a large scale. Yet, you don’t need to spend a lot of time for this as well. All you need to do is make full use of the social media websites. You will have to focus on creating an extensive fan base on these platforms, and soon you can see your business flourish, almost in no time at all.

[Image courtesy: http://www.thesmartmkter.info/2014/05/content-is-king-101-ways-to-improve.html ]

A Few Stories that You can Use for Marketing on Social Media

These days, social media is almost everywhere. No matter what you do, you need to be present on the social media platforms. And if you own a business, not having a social media presence can be the biggest blunder you can make. It is one of the most outstanding ways through which you can remain connected with your audiences. However, just remaining connected with them and communicating nothing is no good. You need to keep them engaged and ensure that they are enjoying your presence. The best way to do this is by telling stories. And in social media, you can tell a lot of stories to keep your target audience interested.

You Know Your Own Story Best

What is the first story you should tell the people with whom you are connecting on social media? What is the story that you know the best? It has to be your own story. And believe it or not, people on social media who are connected with you are eager to know about it. This is why using this story on social media can be a real good marketing ploy. They want to know several things about you:

• Who you are?
• What are your hobbies and interests?
• What you do off work?

They also want to know what you are passionate about, your values and so on. Share with them your future plans through the social media pages. Your story is likely to make them interested and keep them glued to your social media profile for a long time.

Tell about Your Business and Company

The page you should set up in a social media platform is that of your company. Hence, while telling the stories, never miss out on your company’s stories. There are so many things to tell! And your stakeholders are always eager to know about the company. Start with the history and then move on with time. Share your present experiences and future plans. These are likely to help you keep the audience interested. Some of the most common questions that pop up about your business include:

• Why you had incorporated the company?
• Who had inspired you?
• How do you continue performing well day in and day out?
• Have you ever failed? If yes, what were the reasons?
• What have you accomplished over the years?

You can check out a few examples on different social media websites. Follow major brands and check out how they manage their social media platforms. You can try to follow their footsteps and this is likely to come in handy in the long run.

Customers are Important as Well

Customers should form the core of the business universe of a company. Only then you can expect outstanding results in the long run. But how can you let the customers know that you care about them? Share their stories on your social media page. You can point out the difference that the customer experienced before and after using the products and services offered by you. Include stories about different fans that your business have. How did your business help them? It will be really great if you can have some positive testimonials from the clients. You can display them on the social media profile to make it more interesting.

Share Your Vision for the Business

What are your vision about your business? Where do you want to reach after about 10 years? You need to understand what are the strengths and the weaknesses that your business exhibits. Decide the changes that you would like to make in your business. Keep thinking about the things of the business, which you would like to improve. Share the thought with the fans and stakeholders. Take their advice as well and check out whether it really helps.

Communicate with the fans and let them know how your business moves in line with their values. Share with them why you feel your business is special and unique, completely different from most of your competitors.

What Stories Inspire You Most?

Apart from telling your own story or those of your stakeholders, you can also share something else. If you know a few stories, which you feel are really inspiring and will have the same effect on the others as well, post them on your business page. They are surely going to be shared by most of the people who read them.

Stories are always the best way to communicate with your audience. They help to add a touch of interest in the otherwise mundane things. This is what makes them more popular than almost everything else. Including these stories on your social media platform can help to remain connected with your audience and hence, the business is expected to perform better than ever before.

[Image Courtesy:

http://blog.marketamerica.com/blog/social-media-monday-top-stories-from-around-the-web
http://mashable.com/2010/10/01/facebook-photos-street-view-social-network/ ]