A Few Stories that You can Use for Marketing on Social Media

These days, social media is almost everywhere. No matter what you do, you need to be present on the social media platforms. And if you own a business, not having a social media presence can be the biggest blunder you can make. It is one of the most outstanding ways through which you can remain connected with your audiences. However, just remaining connected with them and communicating nothing is no good. You need to keep them engaged and ensure that they are enjoying your presence. The best way to do this is by telling stories. And in social media, you can tell a lot of stories to keep your target audience interested.

You Know Your Own Story Best

What is the first story you should tell the people with whom you are connecting on social media? What is the story that you know the best? It has to be your own story. And believe it or not, people on social media who are connected with you are eager to know about it. This is why using this story on social media can be a real good marketing ploy. They want to know several things about you:

• Who you are?
• What are your hobbies and interests?
• What you do off work?

They also want to know what you are passionate about, your values and so on. Share with them your future plans through the social media pages. Your story is likely to make them interested and keep them glued to your social media profile for a long time.

Tell about Your Business and Company

The page you should set up in a social media platform is that of your company. Hence, while telling the stories, never miss out on your company’s stories. There are so many things to tell! And your stakeholders are always eager to know about the company. Start with the history and then move on with time. Share your present experiences and future plans. These are likely to help you keep the audience interested. Some of the most common questions that pop up about your business include:

• Why you had incorporated the company?
• Who had inspired you?
• How do you continue performing well day in and day out?
• Have you ever failed? If yes, what were the reasons?
• What have you accomplished over the years?

You can check out a few examples on different social media websites. Follow major brands and check out how they manage their social media platforms. You can try to follow their footsteps and this is likely to come in handy in the long run.

Customers are Important as Well

Customers should form the core of the business universe of a company. Only then you can expect outstanding results in the long run. But how can you let the customers know that you care about them? Share their stories on your social media page. You can point out the difference that the customer experienced before and after using the products and services offered by you. Include stories about different fans that your business have. How did your business help them? It will be really great if you can have some positive testimonials from the clients. You can display them on the social media profile to make it more interesting.

Share Your Vision for the Business

What are your vision about your business? Where do you want to reach after about 10 years? You need to understand what are the strengths and the weaknesses that your business exhibits. Decide the changes that you would like to make in your business. Keep thinking about the things of the business, which you would like to improve. Share the thought with the fans and stakeholders. Take their advice as well and check out whether it really helps.

Communicate with the fans and let them know how your business moves in line with their values. Share with them why you feel your business is special and unique, completely different from most of your competitors.

What Stories Inspire You Most?

Apart from telling your own story or those of your stakeholders, you can also share something else. If you know a few stories, which you feel are really inspiring and will have the same effect on the others as well, post them on your business page. They are surely going to be shared by most of the people who read them.

Stories are always the best way to communicate with your audience. They help to add a touch of interest in the otherwise mundane things. This is what makes them more popular than almost everything else. Including these stories on your social media platform can help to remain connected with your audience and hence, the business is expected to perform better than ever before.

[Image Courtesy:

http://blog.marketamerica.com/blog/social-media-monday-top-stories-from-around-the-web
http://mashable.com/2010/10/01/facebook-photos-street-view-social-network/ ]