How to Promote Your Event through Social Media?

Want to reach out to your business customers? Or looking to convert your target audience? Planning an event is one of the best things possible. There you can interact with people, which is likely to add value to your business. However, organizing an event makes no sense if no one is attending it. So, you need to spread the word about the event among your target audience. And this is where you will need marketing.

Is there any specific way that you can use to let people know about your event?

Of course there’s no rule for it. But no matter what you do, you can't ignore the internet these days when it comes to marketing. And if you are marketing your event on the internet, including social media is a must. It's impossible to ignore it in any manner.

But how are you going to use social media for marketing an event?

There are quite a few ways that you can use to promote it.

Here is a sneak peek at some of those methods.

Use Multiple Channels

Do you have a clear idea about your event? Do you know:

• who will be coming to there?
• what will it contain?

It is important that you know the right answers to these questions much before you start using social media to spread the word about it. And you should also use as many channels as available. This is one of the best ways to reach out to maximum people and across a large cross section. Some of the channels that you might use can be:

• Email marketing
• Sponsored ads
• Website
• Podcast
• Webinars
• Social networking

And all these together are going to help you achieve the desired results from your endeavor.

Start a Countdown

When is your event scheduled?

Make the potential audience wait with baited breath for it. Create a buzz around it by creating a countdown clock. You can add such a clock to a Facebook page or even to an event on any social media platform. Share an image, Instagram video, a live digital calendar tool, or an infographic on a regular basis for people who want to follow. A link to the countdown can act as an amazing reminder tool. It can also help to generate excitement around the event, which can lead to its eventual success.

Remember — Being Creative Pays

Are you being creative enough?

The answer to this question is likely to play a major role in ensuring whether people are being attracted towards your marketing process. So, show your creative side as much as possible. Use relevant images for your marketing purpose. Convey more through less, as images speak a thousand words. If you use them, don't forget to add some attraction captions for each of them. Even using infographic about the event can be of great help in the process of reaching out to more audience through social media.

Design Videos that can Go Viral

Just as a picture helps to convey more through less, so does a video. In fact, in a more effective manner. Videos on Facebook have a reach that's 10 times more viral than YouTube videos. So, using videos can help to make more people aware about the event. Besides, as videos can convey a lot of message within a short time, it will be able to reach more people. Moreover, if you can create videos that people will love to share, then they might even go viral on the social media platforms. Just give a tweak to the video to ensure that it meets the requirement of the event. It surely will help a lot in video marketing.

Create a Unique Hashtag for the Event

Gone are the days when hashtags used to be found only on Twitter. Just look around and you will find them almost everywhere - on every social media platform - and for everything as well! So, choose a perfect hashtag for your event. Remember, the hashtag needs to be unique and simple, so that people can remember it easily. Check out on Twitter to ensure that it has not been used already.

After you have created the hashtag, start promoting it everywhere - on your website, social media platforms, banners, and on all places where you can. Soon you will see the impact. People will start using the hashtag when they refer to your event. So, you can use the hashtag to check what people are saying about your event across the internet.

Utilize Testimonials You’ve Received

Have you ever received any testimonial from your customers?

They can be turned into a great marketing tool, which can help you to promote your event. And if these testimonials are for a similar kind of event that you are holding now, then they are likely to be more effective.

But you need to use these testimonials prudently.

• Find the best testimonials that are relevant.
• Put them together.
• Design an attractive video with them.
• Share the video on various social media platforms.

Do you have any video or audio testimonial from any of your clients?

You can share them right away on social media networks. Such video or audio testimonials can play a major role in increasing trust about your business and event among your target audience.

Organize Social Media Contests

Want to make the event more popular using social media? Start organizing contests on social media. It will play a major role in attracting the attention of a lot of people. As awards to the winners, give away free tickets of the event. The incentives will drive them to share the event, which will help to bring more number of audiences. Write about the competition on your company’s blog and share it across social media. It will make more people aware of it and also do the publicity for your event.

Use Social Sharing Buttons

Your website is a platform that's already known to people. So, you can use it to promote your event. But that's not going to be enough at all. You will have to give it a touch of social media as well. You must have shared the news of the event on your website. Add social sharing buttons near those platforms. They will result in spontaneous shares, thus driving the number of attendees up.

Increase Interaction with Platforms Like Instagram and Twitter

Social media platforms, such as Twitter and Instagram, can help a lot to make your events interactive. With these, you can find out what people are saying about your event. This will also let you make necessary changes to make the event more effective and successful.

The advent of social media has transformed the world of marketing to a certain extent. It is a perfect platform to reach out to maximum number of people with minimal effort. And it remains relevant for your event as well.  You can use the social media platforms to maximum effect to make the event successful.