DESIGNING A STARTUP WEBSITE: TOP 5 MISTAKES YOU SHOULD NOT COMMIT

These days, when you tell anyone that you own a business, what is the first thing they ask? It is surely this: “What is the website address of your business?” Well, the fact is: in recent times, if you have a business, you need to have a website. But it is not an easy task to set up the website while you are busy establishing your business. There are a few steps that need to be followed while designing the website of a start up business. You need to identify your target audience and cater to their needs. Besides, when you are planning to build a new website for a startup, it will be quite different from what you would have needed if you had wanted to redesign an already successful website. Want to fail miserably with your startup's website? Here are a few mistakes that you can commit.

Going for a Highly Complicated Website

Want to drive away visitors from your website? A complicated site can be of great help to you then. Well, to be frank, you will always want people to know about your business and spend some time surfing your website. For this, you need to have a simple website. The navigation needs to be planned properly. You should always try to ensure that people can move from one part of the website to another without any hassle. You can keep a stationary navigation tool bar, which is in vogue these days. It can add to the site’s simplicity and yet, make it easy for the visitors to use.

Not Concentrating Enough on Logo Creation

Include a logo for your company. While selecting it, look for multiple options. Choose a company color and include it in the logo. Make your logo unique. Think of something, which will help you stand out in the crowd. Ensure that it has a great brand recall value. Use the logo to build up the brand value of your business. It is the major component, which will build up the identification of your business. In short, the logo is going to be the ‘face’ of your business. It will also help to make your business appear unique in a crowd. Hence, you should focus properly on building the logo. Design it yourself if you have relevant experience, or else go for a professional service provider.

Creating a Non-responsive Version

Planning to create a website that has only a PC-compatible version? If you are eager to see your business website fail miserably, then go ahead! These days, you will find almost everyone roaming around with an internet-friendly mobile device in their hands. And when you are creating a website, most of them will use that device to view it. If you have only a PC-compatible version, the site will appear distorted. This will also come in handy to increase conversion and retention rate of your website.

Designing the Whole Thing Yourself

Have you ever been involved in any designing task? Do you have any experience of working on the designs of a website? If not, it is better not to take up the task yourself. Always go for a professional help for this purpose. You can appoint a design cofounder. Find someone who is as passionate about designing as you are about the business. Remember, many of the websites that became popular with time, such as Square, Pinterest and others started with design cofounders. However, even if you have a design cofounder, you need to keep an eye on how the appearance of the website is turning out to be.

Not Collaborating Even When You are Inexperienced

It is possible that you might not want to employ any design co-founder. The only option you will have then is to outsource the work. Appoint an individual designing freelancer or an agency for the purpose. You can find a large number of designers who are capable of creating innovative designs. You can collaborate with any of these freelancers to give a great look to your website. Always remember, collaboration is the key to achieve success.

While designing the website for your startup, keep a simple target in mind: do not end up being just another startup. Do not take ages on planning and end up never creating a website. Rather, it is better to jump into the project and find a direction while on the job. Make a visually attractive website with easy navigation to ensure that the visitors stay for a long time once they land there.

[Image Courtesy

http://www.theventureedge.com/2011/08/25/common-mistakes-startup-design/
http://www.alleywatch.com/ ]