Monday 11 August 2014

Top Tips to Start Your Own Blog Successfully

Blogging! Well, it seems this is the buzzword these days. Especially in the field of digital marketing, which itself is booming right now. And besides using it for the business marketing purpose, a lot of people are doing it out of sheer passion and interest, or even for some extra income. But is it really that easy to start a blog and get it running? Well, the truth is, it isn’t. You need to follow a few specific steps to get started on the journey of blogging. And even after you do that, there needs to be proper follow ups to ensure that your blog performs well and attracts readers on a regular basis.

Choose a Correct Niche

blog writing
Blog Writing Tips
Well, no matter when and where you are writing, this has to be the first step when planning your blog. And you need to do this prudently enough as well. But how can you choose the topic for your blog? What is a ‘correct’ niche? Is there some specific subject, which you love? May be something in which you have a deep knowledge? These can really be a great way to find the topic for your blog. You need to find the right niche or topic, which usually has a high traffic. If you are writing on some topic, which no one searches for on the internet, well, it’s of no use at all.

Select the Name Prudently

The Bard might have said: “What’s in a name”, but it is better you don’t pay any heed to it while selecting the name of your blog. This is one of the most important things that you need to attend. The selection of the blog’s name needs to be prudent. You have to ensure that the name is attractive enough for the viewers. Besides, they should also be able to remember the name with ease.

Read Major Blogs in the Same Niche

Do you spend enough time reading blogs written by others? Especially the most popular ones in your niche? Well, if you don’t, start it immediately. Without reading them, it is difficult for you to have a clear idea about the topics, the market and the upcoming trends there. So, you need to select a few major blogs about the market that you are targeting and keep a tab on them. You should follow their updates on a regular basis. This is likely to give you an insight of the market and the things happening there.

Target the Most Searched for Keywords

You need to target the best keywords as well. Make full use of the different types of keyword suggestion tools, such as Google Adwords, SEO Book Keyword Suggestion Tool, and so on. But what’s the use of writing on keywords, which are not searched by anybody at all? So, make sure you choose those keywords, which are extremely popular in Google search. And when choosing them, keep in mind both long-tail and short-tail keywords. For example, if you are planning to write on a trip to an island in Malaysia, you can add both – ‘island trip’ or ‘island trip in Malaysia’. While the former is a short-tail keyword, the latter is its long-tail counterpart.

Try to be Different, Unique

creating unique blogs
Be Different
What is the niche you have chosen? Is it unique? Probably not. And you must be knowing that as well. There are zillions of blogs on the web and many of them might already be dealing with the topics that you are writing on. So, why should people be reading your blog? That’s why you need to be different. You have to offer them a new and unique perspective even on the age-old topics. This is surely going to be difficult. However, this can be the magic touch that your blog needs. Something, which will attract maximum traffic within the shortest possible time. So, try to be unique and different.


Use the Most Attractive Images

Images can do wonders to your blog. Yes, you read it right! Even if your blog has nothing to do with photography, you have to include excellent photos in it. Photographs, if they are good enough, are surely the most attractive component of a blog page. A blog with an enchanting photograph experiences much more share than one without an image or with a drab one. So, it is a great idea to include a relevant image in your blog, which will make it more attractive for the viewers. They will share it more than ever before. This, in turn, will help your blog to gain more popularity among the readers, which is expected to reflect through the positive impact on the balance sheet as well.

Maintain Regularity in Posting

How frequently are you going to post in your blog? There might be a number of people who may follow your blog on a regular basis. So, you need to provide them with new insights with every blog post. You can do it once or twice a week. If possible, you can also create a number of blogs on a daily basis. Whatever you decide, always stick to it. Try to be a frequent blogger and do not fail to post on the scheduled day. This is surely going to create a sense of anticipation among the regular readers for your blog post.

Start Building Email Marketing List from Day One

When you have posted in your blog, the most important thing you will look for is readers. You will try to reach out to as many readers as possible with your blog. And one of the best ways to do that is through email marketing. Create a specific email referring to the blog. Make sure that you can send as many emails to your target audience as possible. And for that, you will need an extensive list of email addresses. Try to start building your email marketing list from day one. It will turn out to be one of the most important steps for marketing your blog.


These few steps can come in extremely handy and help you establish a blog with great success within a short time.

[Image courtesy:

http://www.nikkiwoodsmedia.com/blog/wp-content/uploads/2014/06/The-12-Dos-and-Donts-of-Writing-a-Blog-Post.jpg

http://www.nimbleams.com/media/1825/being_different_384x256.jpg  ]

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