Blogging! Well, it seems this is the buzzword these days.
Especially in the field of digital marketing, which itself is booming right
now. And besides using it for the business marketing purpose, a lot of people
are doing it out of sheer passion and interest, or even for some extra income.
But is it really that easy to start a blog and get it running? Well, the truth
is, it isn’t. You need to follow a few specific steps to get started on the
journey of blogging. And even after you do that, there needs to be proper
follow ups to ensure that your blog performs well and attracts readers on a
regular basis.
Choose a Correct
Niche
Blog Writing Tips |
Well, no matter when and where you are writing, this has to
be the first step when planning your blog. And you need to do this prudently
enough as well. But how can you choose the topic for your blog? What is a ‘correct’ niche? Is there some specific subject,
which you love? May be something in which you have a deep knowledge? These can
really be a great way to find the topic for your blog. You need to find the
right niche or topic, which usually has a high traffic. If you are writing on
some topic, which no one searches for on the internet, well, it’s of no use at
all.
Select the Name Prudently
Select the Name Prudently
The Bard might have said: “What’s in a name”, but it is
better you don’t pay any heed to it while selecting the name of your blog. This
is one of the most important things that you need to attend. The selection of
the blog’s name needs to be prudent. You have to ensure that the name is
attractive enough for the viewers. Besides, they should also be able to
remember the name with ease.
Read Major Blogs in
the Same Niche
Do you spend enough time reading blogs written by others?
Especially the most popular ones in your niche? Well, if you don’t, start it
immediately. Without reading them, it is difficult for you to have a clear idea
about the topics, the market and the upcoming trends there. So, you need to
select a few major blogs about the market that you are targeting and keep a tab
on them. You should follow their updates on a regular basis. This is likely to
give you an insight of the market and the things happening there.
Target the Most
Searched for Keywords
You need to target the best keywords as well. Make full use
of the different types of keyword suggestion tools, such as Google Adwords, SEO Book Keyword
Suggestion Tool, and so on. But what’s the use of writing on keywords,
which are not searched by anybody at all? So, make sure you choose those
keywords, which are extremely popular in Google search. And when choosing them,
keep in mind both long-tail and short-tail keywords. For example, if you are
planning to write on a trip to an island in Malaysia, you can add both – ‘island
trip’ or ‘island trip in Malaysia’. While the former is a short-tail keyword,
the latter is its long-tail counterpart.
Try to be Different,
Unique
Be Different |
What is the niche you have chosen? Is it unique? Probably
not. And you must be knowing that as well. There are zillions of blogs on the
web and many of them might already be dealing with the topics that you are
writing on. So, why should people be reading your blog? That’s why you need to
be different. You have to offer them a new and unique perspective even on the
age-old topics. This is surely going to be difficult. However, this can be the
magic touch that your blog needs. Something, which will attract maximum traffic
within the shortest possible time. So, try to be unique and different.
Use the Most
Attractive Images
Images can do wonders to your blog. Yes, you read it right!
Even if your blog has nothing to do with photography, you have to include
excellent photos in it. Photographs, if they are good enough, are surely the
most attractive component of a blog page. A blog with an enchanting photograph
experiences much more share than one without an image or with a drab one. So,
it is a great idea to include a relevant image in your blog, which will make it
more attractive for the viewers. They will share it more than ever before.
This, in turn, will help your blog to gain more popularity among the readers,
which is expected to reflect through the positive impact on the balance sheet
as well.
Maintain Regularity
in Posting
How frequently are you going to post in your blog? There
might be a number of people who may follow your blog on a regular basis. So,
you need to provide them with new insights with every blog post. You can do it
once or twice a week. If possible, you can also create a number of blogs on a
daily basis. Whatever you decide, always stick to it. Try to be a frequent
blogger and do not fail to post on the scheduled day. This is surely going to create
a sense of anticipation among the regular readers for your blog post.
Start Building Email
Marketing List from Day One
When you have posted in your blog, the most important thing
you will look for is readers. You will try to reach out to as many readers as
possible with your blog. And one of the best ways to do that is through email
marketing. Create a specific email referring to the blog. Make sure that you
can send as many emails to your target audience as possible. And for that, you
will need an extensive list of email addresses. Try to start building your
email marketing list from day one. It will turn out to be one of the most
important steps for marketing your blog.
These few steps can come in extremely handy and help you
establish a blog with great success within a short time.
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