Tuesday 17 March 2015

Use of Images on Social Media: An Overview


Have a list of the social media platforms that have photos as their primary content streams?
  • Instagram
  • Facebook
  • Pinterest
  • Twitter
  • Snapchat
Here’s only a few of them. There are several others as well. These websites use the millions of photos that are posted on social media platforms on a regular basis. In fact, visual content is all set to dominate online marketing in 2015.

So, why do so many of the images appear extremely horrible?

The truth is people don’t care what kind of images they are posting on social media. And if you are looking for reasons behind this, there are, of course, quite a few as well.

They will be forgotten soon!

That’s exactly what people think about the images they post on the social media. So, they do not feel any special urge to post something amazing.

Not the Best Devices or Conditions

Most of the images shared on the social media websites are taken on smartphones. And naturally, the cameras of these smartphones are, of course, not as good as the DSLR-clicked images. Besides, the selfies or the photos clicked in a drunk or improper condition are usually far from attractive.

Every One is Not a Photographer

And now the most common problem with social media images – they aren’t click in the best possible manner. Because everyone is not capable of clicking pictures like an efficient photographer. Even if you possess a DSLR, it does not mean that you will be able to click like a pro.

So, lots of low quality images are shared on social media platforms on a regular basis.

But images play an extremely important role in social media marketing. Hence, it is quite important to use the right kinds of images to get maximum results.

Which images perform best on social media?

That’s what you need to know if you are planning your images to perform well on these platforms. And for that, you might even need to put on your photographer’s hat for some moment, as it might help you decide the types of images that are going to perform well on social media.

Different social media platforms require images of different sizes. Here’s a quick look at some of the techniques that you need to know while clicking or using images for your social media platform.

Centering isn’t Perfect Framing

Having OCD tendencies? Try to get out of it. Images don’t need to be placed right in the middle to be perfect. In fact, centered images are not able to attract the attention of the viewers as well as the off-centre ones do. So, it is better you try out different corners and other spaces of the frame as well.

Using Lights for the Images

Lighting is one of the most important aspects of photography. And if you want to make the picture perfect, then the use of lights needs to outstanding. It’s not always easy to move around with your complete light kit. But you have to keep in mind that the natural light can also be used in an excellent manner to create an image.

Background Needs to Selected Prudently

If the object is dark or colorful, white backgrounds work best. This is extremely true. Hence, try to get a white background for the images you are planning to click for social media. However, backgrounds of different other color also perform well when you are displaying light colored objects in front of it. Creating the right contrast between the object and the background is likely to help you significantly.

Try Out the Most Unusual Angles

Are you a professional photographer? You will then understand the importance of the use of various camera angles. And even if you aren’t, you surely like to view the images that are clicked using different types of angles. Remember, the most unusual angles of the images help to click the most interesting clicks. And with it, you will be more successful in attracting the attention of the viewers within a short time. Try out the most difficult angles for the photographs, if necessary. And then find the most amazing results that are going to make the marketing procedure easier for you.

Images play an extremely important role in social media marketing. However, they need to be used in the proper manner to make them effective enough.

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